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USA: Aldi expands its stores and digital commerce platform

Discount Retail Chain Aldi USA (German family owned) opens multiple stores this week. Further the discount retail grocer is also working on a new online shopping portal that would drive shoppers through its own channels, rather than solely through third-party platforms.


Aldi will open six new stores this week, as the discount grocery continues its swift expansion around the country. “Our stores are designed to make grocery shopping smarter, faster and easier, and we’ve been voted the price leader for five years running,” said Matt Thon, Haines City, Florida, regional VP for Aldi, in a statement. Aldi’s expansion last year saw new stores across the Southeast, but 2023 is shaping up to include other parts of the U.S. as well.


With a business model that is “intentionally different,” the Batavia, Illinois-based chain announced last October that it has been working on a new online shopping portal that would drive shoppers through its own channels, rather than solely through third-party platforms.

The no-frills German discount grocery chain teamed up with Spryker to develop a new digital commerce platform for its online food and grocery shopping experience for the U.S. market.


"Aldi, in partnership with Spryker Systems, is currently testing a new online food and grocery shopping experience with a select group of customers that will be rolled out nationally in a phased approach," Scott Patton, Aldi's VP of national buying, told WGB last fall. "The new digital commerce platform will offer grocery delivery or curbside pickup, providing yet another way for Aldi U.S. shoppers to save time and money."


Boris Lokschin, co-founder and CEO of Spryker, a privately held technology company headquartered in Berlin and New York, said it has been working to provide a smooth experience for shoppers at the grocery retailer.


“Spryker’s composable and headless commerce platform offers a best-of-breed approach, providing enterprises with the flexibility and scalability needed to adjust to a constantly changing market, accelerating digital growth and transformation, and providing consumers with a more seamless and simple shopping experience,” Lokschin said in a statement.







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