Belgium: Lidl rolls out ambitious non-food strategy

Discount Retail Chain Lidl wants to significantly increase the share of its higher margin non-food in & out category with a share of 7% at the moment. Lidl spares no expense to achieve this goal. Lidl showcases its range of products through physical stores around its own private label 'Lupilu' baby items in Belgium or private label 'Parkside` do-it-yourself items in Poland and Hungary. Further it introduced its e-bike brand Crivit and interior design brand 'livarno home`, competing directly with Ikea, Decathlon and Action.

See more: BEKIJK - Lidl rolt ambitieuze non-foodstrategie uit (knack.be)

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