Discount Retail Chain Lidl GB will become the first-ever supermarket to sell products through TikTok shop, launching exclusive High Protein bundles to help Brits smash their fitness goals
Available exclusively through the @LidlGB account TikTok Shop, the limited-edition, High Protein bundles will be available to buy for just £5 from 9am on 20th February, while stocks last, with all proceeds from the pop-up venture going to charity partner, the NSPCC
With over a third of TikTok’s 1.69 billion users now flexing their spending power via TikTok shop, Lidl GB has unveiled its latest trailblazing offering, making history as the first supermarket to sell its products through the platform, with new bundles set to im-press fitness lovers everywhere.
Joanna Gomer, Marketing Director of Lidl GB says: “Our high protein range is a firm fan favourite with more than 150 high-protein products sold in our stores every minute*** and our customers across the country taking to social media to share their hauls each week.
“With the number of TikTok shoppers growing rapidly, we’re proud to be the first supermarket meeting our customers directly on the platform with our unique offering, creating these exclusive bundles to showcase our new exciting products.”
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