Discount Retail Chain Aldi UK, German family owned, has been crowned the cheapest supermarket for your weekly shop by consumer champions at 'Which?'.
The German discount grocer was named the Cheapest Supermarket of the Year for 2023 by the group after conducting its annual price comparison of UK supermarkets, looking at the price of groceries and everyday household essentials such as bread, milk and eggs.
It is the third straight year Aldi has been crowned and it also won the monthly award a record 11 times in 2023, also topping Which’s list as the cheapest supermarket for December.
Aldi managing director of buying Julie Ashfield said: “We’re absolutely delighted to be named the Cheapest Supermarket of the Year for a third year running. We are committed to providing shoppers with the best quality products at the lowest prices and it’s great to have that officially recognised by a highly respected consumer champion, such as Which?.
“As we head into 2024, our promise to our customers remains the same – they will always get the UK’s lowest prices at Aldi.”
In a bid to keep up with the grocer’s success, earlier this week Asda became the first supermarket to price match both Aldi and Lidl across hundreds of everyday products.
The supermarket is price matching the discounters on 287 comparable grocery products from today, having cut costs by an average of 17% to match whichever discounter has the lowest price on these items.
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