Discount Retail Chain A101, owned by won the Silver Effie in the 'Multi Retail and Marketplace' Category at the Effie Awards, the world's leading marketing and advertising competition, with its 'The Biggest Challenge' commercial
A101, which meets millions in every district of Turkey with more than 13,000 stores, continues to meet with brand new successes in the world of marketing and advertising. A101, which has challenged habits all over Turkey with Müge Anlı until today, also signed Turkey's biggest challenge in the "The Biggest Challenge" commercial.
The commercial film, which is watched fondly by consumers and shows its success in numbers, was also awarded by the Effie Awards, the world's leading marketing and advertising competition, and won the Silver Effie in the 'Multi-Retail and Marketplace' category.
Evaluating this success of the brand, A101 Marketing Manager Yeliz Yahşi Bilgiç said; "Since the beginning of our campaign, we have all been very happy that the positive comments from our consumers have been crowned with such a valuable award. We happily follow the impact of our campaign since the first film, and we continue to work with all our strength to get one step closer to our consumers in each of our films."
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