Mr. DIY, a leading home improvement retailer with the largest number of stores in Thailand celebrates its 600th store opening in Thailand with the launch of a newly designed store concept.
Mr. DIY stores offer a wide selection of — approximately 15,000 SKUs — across 10 categories — Hardware, Household, Electrical, Car Accessories, Furnishing, Stationery & Sports, Toys, Gifts, Computer & Mobile Accessories, and Jewelry & Cosmetics.
The new developed store concept is to serve mixed-use lifestyle customers in the Thonburi area, emphasizing the success of operating business in Thailand for 7 years with an aim to be top of mind for customers of all genders and ages through its variety of over 15,000 products in 10 categories which can meet the needs of everyone in every day in line with the branding communication campaign of ‘The Everyday Store for Everyone’ together with the promise of 'Always Low Prices'.
“Since the opening of the first store in 2016, Mr. DIY has always been receiving great support from customers and business partners as well as the dedication of over 6,500 employees across the country, according to the Head of Marketing.
Last year, Mr. DIY has served more than 58 million customers and has continuously expanded stores to cover 72 provinces throughout Thailand. This year, Mr. DIY is delighted to celebrate the 600th store at ICS, which is an important milestone for our business in Thailand in order to provide a variety of over 15,000 quality products in 10 categories that can meet the needs of every Thai in every day and every season along with delivering our value of 'Always Low Prices'. This achievement emphasizes our position as a leading home improvement retailer in Thailand. “Mr DIY at the ICS Lifestyle Complex (Thonburi area) is the 600th store of Mr. DIY in Thailand with over 700 square meters of the area featuring with a newly designed store concept only at the ICS, says a spokesman from the company.
The store is exclusively featured with a conceptual design of Mr. DIY branding together with the uniqueness of ICS representing the store for everyone that will serve happiness and good experiences to customers every day. In addition, the store has been decorated with special colors to match with ICS style and the premium design of wooden walls for the first time for Mr. DIY Thailand to suit the mixed-use lifestyle customers in the Thonburi area as well as the ICS’s premium mass customers.
"The store aims to meet all needs of people of every gender and age in every day and every season and also provides convenience to customers with transportation covering roads, boats, and Charoen Nakhon station of a Golden Line BTS station”, according to Mr. DIY.
About Mr. DIY
Mr. DIY is one of the largest home improvement retailers in Asia with more than 2,700 stores across 10 countries (Malaysia, Thailand, Brunei, Indonesia, Singapore, Philippines, Spain, Turkey, Cambodia, and India). The home improvement retailer has been dedicated to making a positive difference in the lives of its valued customers by offering convenience at all of its stores nationwide.
All Mr. DIY stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties.
Mr. DIY stores offer a wide selection of — approximately 15,000 SKUs — across 10 categories — Hardware, Household, Electrical, Car Accessories, Furnishing, Stationery & Sports, Toys, Gifts, Computer & Mobile Accessories, and Jewelry & Cosmetics.
Mr. DIY Thailand was established in 2016 and currently has over 600 stores across Thailand with a commitment to developing by focusing on a customer-centric approach through operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value for money, holding true to its company motto: “Always Low Prices”.
Source: Mr. DIY
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