X5 Group announced the launch of the first "hard discounter" under the Chizhik brand in the Samara Region.
The assortment of stores includes about 750 product names, more than 400 of which are private labels . These include the brands "Svetaevo", "Werner", "Shchedryi God", "Greenola", "Axl", "Tafo" and others.
"Chizhik" is a store whose business model is based on the sale of a narrow but sought-after assortment of high quality. Optimization of business processes and constant work with a reduction in store costs allows us to offer customers low prices, and the sale of our own brands allows the retail chain to choose only those products that meet the required level of quality and set fair prices for goods without unnecessary margins.
A distinctive feature of the assortment of "Chizhik" is also the "We must be in time" zone, which presents interesting goods for the home, kitchen, garden, etc., at low prices. The stores will be supplied by both federal and local suppliers from the Chizhik distribution center in Kazan. By the end of the year, the network will create about 180 new jobs for residents of the region. The Samara region became the tenth region for the retail chain. By the end of the year, Chizhik plans to open another 55 stores in Samara, Ulyanovsk and Togliatti. At the end of 2022, Chizhik opened more than 500 stores in 8 regions, in 2023 the retail chain plans to continue active expansion, doubling the number of openings and new regions of presence.
Source:
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