Discount Retail Chain Aldi has lowered the price of more than 200 own-brand essentials (food and non-food). Already in force, this price reduction focuses on the most important items for the Portuguese consumer, that is, those that are most in demand for their day-to-day purchases, covering the categories of meat and fish, frozen, groceries, dairy products, pastries, snacks, fresh and ready meals, household items, personal hygiene products, among others.
Daniel da Silva, Managing Director Procurement at Aldi Portugal, points out that "based on our discount concept and the simplicity that characterizes us, we follow a strategy of optimization and reduction of operating costs, so that this is reflected in the low prices of our assortment all year round. As this is our DNA, this new action appears as a reinforcement of savings, responding to the most immediate needs of the Portuguese".
Since the beginning of the year, Aldi has been increasing the savings options for its customers. In January, it launched the 'STOP VAT' campaign to strengthen support for Portuguese families in the face of the end of the zero VAT measure, announced by the Government, where it discounted the value equal to VAT on more than 300 private label items. Following this, it also launched the Always Filling campaign, lowering prices again and ensuring the possibility for consumers to make a complete purchase and take home, for 86.75 euros, an economic basket consisting of more than 50 products.
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