Poland: Aldi's expansion plans
- DRC Discount Retail Consulting GmbH
- Mar 5
- 3 min read
Discount Retail Chain Aldi Poland has over 360 stores across the country, and plans to open another 60 by the end of 2025. One of the discounter's key investments for the coming years will be the opening of a third distribution center.
Aldi made its debut in Poland 17 years ago, starting its operations with stores in Głogów, Żory, Tarnowskie Góry, Poznań, Bielsko-Biała, Sulechów, Brzeg and Jelenia Góra, among others.
Wojciech Łubieński, President of the Management Board of Aldi Poland, talks about the most important milestones in the company's history, customer shopping experience and plans for the future.
Aldi focuses on private labels, this trend will accelerate even more
Currently, a significant part of the Aldi's portfolio in Poland is made up of private labels, which offer not only food products, but also industrial products, such as clothing, home accessories, cosmetics, and tools.
"Our strategic value, which is an important differentiator on the market and a priority for the coming years, is also the freshness and quality of our products. Each year, we conduct an average of 1,700 tastings of fresh products from our assortment," adds Łubieński.
The network of discount stores has also developed significantly. Over the past five years, the company has almost tripled the number of stores it owns and has also introduced completely new concepts, such as ALDI Urban and ALDI Compact.
Aldi wants to have more than 400 stores by the end of 2025.
Recent years have been a time of intensive development for us, when we opened about 60 new outlets during the year. We want to maintain this pace also this year, so that by the end of 2025 we will have over 400 stores throughout the country," emphasizes CEO Wojciech Łubieński.
"Our commitment to the development and creation of a coherent brand concept, in which we focus on the simplicity of shopping is also appreciated by the customers themselves, which can be confirmed by the first place among 12 retail chains in the "Benchmark Customer Experience 2024 for the food industry" report. Customers appreciated us for the friendliness and helpfulness of the staff, the organization and layout of the store, the short waiting time at the checkout, the availability of parking, as well as promotions and discounts. Such results are pleasing, especially since they come from the customers themselves and confirm that the development path we have chosen is the right one," says Łubieński.
Where will the new Aldi stores be built?
Other locations where Aldi plans to appear in the coming months are:
Cracow
Rzeszów,
Boat
Poznan
Czechowice-Dziedzice,
Warsaw.
One of the key investments for the coming years will also be the opening of a third distribution center. The first of them is located in Chorzów, the next one was opened in 2022 in Lisi Ogon near Bydgoszcz, the latest will be located in the Mazowieckie Voivodeship.
"The new Distribution Centre, which we want to launch, is another milestone in the development of our network and a consequence of the constantly growing number of stores. The more our outlets appear, the more important it is to optimize transport and delivery. The new warehouse will allow us to manage the supply chain more effectively, while ensuring a higher quality of service in stores," explains Wojciech Łubieński.
The development of the chain also means a gradual increase in the level of employment. When the brand entered the Polish market, the number of employees was about 300 people. Currently, Aldi Polska employs over 4,800 employees and is intensively recruiting for various positions. In 2025 alone, the chain plans to hire several hundred new employees in the sales and warehouse area.
The opening of each new store is the result of the involvement of many employees from various areas, from the Expansion Department, through people responsible for the organization of sales, to marketing. I am proud of the work of the entire AIdi team, thanks to which our network can develop so rapidly, and the high quality of products and friendly service in the store are one of our distinguishing features on the market," concludes Wojciech Łubieński.
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