Discount Retail Chain Tiendas 3A, owned by the AJE Group, opened its first store in Lima competing with the hard discounter Mass.
This new initiative demonstrates the Peruvian company's commitment to diversifying and expanding its portfolio, offering consumers an affordable and quality shopping option.
3A stores are designed to meet the growing demand for low-cost products while maintaining the company's signature standards of excellence. With this strategy, the AJE Group seeks to position itself as a key player in the "hard discount" segment, competing directly with the Intercorp Group's Mass store chain, which currently leads this market.
Where did the AJE Group open its first 3A Store?
As Peru Retail learned, the first 3A store opened its doors last Saturday in the San Juan de Lurigancho district, on Fernando Wiesse Avenue, where it will compete directly with more than two dozen Mass stores in the area. In addition, the meaning of the 3As was revealed: savings, high quality and agility.
This first store marks the beginning of an ambitious expansion plan for the brand, which in the coming days will open stores in Salamanca and Surco, as well as another store in San Juan de Lurigancho, a district considered strategic for its growth.
It should be noted that Ignacio Gómez Escobar, a renowned retail consultant and advisor specializing in hard discounting, revealed to Peru Retail that the AJE Group would enter the hard discount market in the local market this month. "It is an ambitious project that is going to be very interesting for Peru," said the retail expert.
In addition, he stressed that the entry of the AJE Group will represent significant competition for Mass, which has currently launched an ambitious expansion plan. The Intercorp brand plans to open approximately 300 new stores, with the goal of exceeding 1200 locations by the end of the year.
In addition, Gómez Escobar (DRC Associate) also confirmed the upcoming arrival of the Chilean chain Ahorro Food Depot, reflecting the interest of various companies to enter the Peruvian hard discount market. The retail specialist pointed out that Peru is presented as a market in constant growth and with great prospects, attracting new players and fostering a dynamic and competitive environment.
Read more: Tiendas 3A, part of the AJE Group, opens its first store in Lima and prepares more openings (peru-retail.com)
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