Discount Retail Chain Rema1000 Norway has introduced an innovative automated fruit and vegetable recognition solution. This new technology, which facilitates a more agile and efficient shopping experience for consumers, uses machine vision cameras and AI systems to identify products sold in bulk.
The modern scales implemented in some Rema 1000 stores are not simply a weighing device; it are scales capable of recognising different types of fruit and vegetables placed on them. Using a camera located below the touchscreen, the system analysis the product image, allowing the AI software to quickly identify the item in question. Customers then confirm their selection on the screen, after which a barcode is printed to be attached to the product, facilitating a smoother checkout process.
This advancement is not exclusive to those who opt for automatic scanning and payment, but also benefits customers who prefer traditional payment methods, allowing them to pre-scan their purchases to streamline the checkout process. What's remarkable about this technology is its ability to recognize products even through clear plastic bags, showcasing the sophistication and sensitivity of the machine vision and AI involved.
Behind this implementation is collaboration with Edgify, a company specializing in artificial intelligence solutions, and the support of StrongPoint, a key technology partner, along with hardware provided by Digi. To date, the system has been rolled out to eight stores in Norway, with plans to expand its reach in the near future.
The Rema1000 initiative not only represents a significant step towards modernizing the traditional purchasing process, but also reflects an ongoing commitment to innovation and improving the customer experience.
Likewise, this technology is very useful to prevent theft and fraud. In Spain, retailers such as Mercadona and others in the region prefer to continue using weighing scales at assisted checkouts.
Read more: AI-powered self-service scales, the latest from Norwegian retailer Rema 1000 (foodretail.es)
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