Polish Discount variety Retail Chains are developing at an impressive pace. According to market research company PMR analyses, at the end of 2024, there were nearly 3,000 such stores in Poland, and the market value exceeded PLN 13 billion. This is almost a threefold increase compared to 2018. And brands such as Pepco, Kik, Action, Mr DIY and Dealz have become a permanent part of the daily shopping of many Poles. What makes non-food discounters so popular?
Non-food discounters as a response to market needs
One of the key success factors for non-food discounters is their ability to adapt to local markets and consumer needs, according to PMR research. These stores developed dynamically in smaller towns and towns with less than 10,000 inhabitants, filling the gap on the commercial map of Polish. Thanks to their compact formats and locations in popular retail parks, they have become easily accessible to a wide range of customers.
An undeniable advantage of non-food discounters is also their price attractiveness. They offer a wide range of products, from clothing to decorative items to home textiles and small electronics. The products are often inspired by the latest trends, but at the same time they are available at affordable prices.
The influence of social media is also important. Instagram and TikTok profiles, showing the most interesting deals from Pepco or Action, effectively drive sales and create a fashion for shopping in these types of stores.
Market leaders, who dominate among non-food discounters?
PMR research shows that Pepco is the undisputed market leader, known by as many as 90% of consumers. Kik is right behind it, reaching 70% recognition. Action and Dealz are also developing dynamically, and in a short time they have gained considerable popularity, especially in the youngest age groups.
The most frequently purchased products in non-food discount stores are primarily clothing, especially women's clothing, as well as decorative items and basic food products, which complement the offer of some chains.
Forecasts for the non-food discount market
Although the market growth rate has slowed down slightly in 2024, the forecasts remain optimistic. PMR estimates that by 2030 the share of non-food discounters in retail sales in Poland will exceed 2%.
The growth will be supported by the further expansion of brands, development of new store formats and growing consumer interest in the non-food offer.
