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Netherlands: Dutch discount non-food chain Wibra performs all time high sales and profit

The net sales in 2022 also accounted for a record of €170.9 million. In 2023, this upward trend continued and Wibra (basic clothing, cleaning and variety) closed the financial year with a turnover of €193.8 million.


This also resulted in a record turnover, albeit with only a few hundred thousand on top of the profit of the previous year. In 2022, the cork could be removed from the champagne bottle due to a profit of €6,557,430 and a year later it was €6,953,130. All in all, just under four hundred thousand extras on a turnover that increased by about 23 million.


The store counter now stands at 219 branches in the Netherlands and 52 in Belgium; 8 extra stores compared to 2022.



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