Discount Retail Chain Lidl Netherlands (owned by German Schwarz Gruppe) is the first supermarket in the Netherlands to start a pilot with the Eco-Score system.
With Eco-Score, the ecological impact of products is calculated and displayed on the product in a simple and transparent manner. Lidl reports that a similar trial has already started in its home market in Germany. The trial will start at the beginning of August and will continue until the end of October.
Labeling sustainability
After the launch of Eco-Score in Lidl stores in Berlin, the Netherlands is now following. Eco-Score is a system that labels and evaluates the ecological footprint of products. The score ranges from 0 to 100, with the lowest score getting a red letter 'E' and the highest a green 'A'. This makes it comparable to the Nutri-Score, but with a focus on sustainability. From August 2, the Eco-Score will be displayed on the price card for Lidl coffee and tea for three months. This is done per product, in total about fifty articles. Eco-Score can then be found in seven stores in the Arnhem, Ede and Nijmegen regions.
Transparency about sustainability
Eco-Score is Lidl's way of communicating in a simple and more transparent way about the ecological impact of a product. Lidl wants to make a sustainable lifestyle affordable and accessible for everyone, says the supermarket in the announcement. This is largely done by making the range more sustainable in collaboration with suppliers. Eco-Score is the next step for the German discounter towards customers. After October 31, Lidl will evaluate the result of the pilot to determine whether its use will be continued.
French origin
Like the Nutriscore label for nutritional value, the Eco-Score label comes from France. In Belgium, supermarket chain Colruyt was the first to start introducing the Eco-Score.
See here for more: https://www.foodagribusiness.nl/lidl-start-nederlandse-proef-met-eco-score/
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