Discount Retail Chain Lidl Germany is thrilled to be an Official Partner of UEFA EURO 2024 in Germany. Europe's best national teams will be competing for the title of European Champion in ten German cities and Lidl will be right there with them from day one! As official partner we will be supporting not only the final tournament, but also the European Qualifiers from March 2023 to March 2024.
This is the ideal partnership for us. Football entertains millions of people every day, and Lidl is a reliable partner to millions of customers for their everyday grocery needs. We aim to use this to make UEFA EURO 2024 accessible to everyone and to bring the sport and the fans closer together.
Another of our aims through this partnership is to re-emphasize our commitment to fresh, sustainable and healthy food. We want to show the roles food and sport play in an active and healthy lifestyle.
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