Discount Retail Chain Lidl's and supermarket Kaufland's, both owned by the German Schwarz Group, private label DIY tool brand 'Parkside' is the best-selling DIY brand in Europe, according to Euromonitor International. The market research company refers to the retail sales value. The study was conducted in March. The DIY segment is defined as a combination of craft and power tools, hardware, other DIY products, gardening tools, and garden accessories. A campaign last year with Arnold Schwarzenegger caused a sensation.
The product portfolio will continue to grow this year, according to a press release. In addition to the expansion of the range to include the garden items of the Parkside Eco Line and products for irrigation, cultivation and garden maintenance, further product innovations are also on the agenda in the workshop area, the Parkside Performance line and DIY. They will be available in stores and online at Lidl and Kaufland.
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