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Germany: Lidl launches its own private label Dubai chocolate

Discount Retail Chain Lidl Germany is jumping on the Dubai chocolate hype and is launching its own Dubai chocolate. This will even be available in two flavors.


The hype surrounding Dubai chocolate is not letting up. Some restaurants in Dubai are already serving burgers and pizzas with it. Now the discounter Lidl is also jumping on the trend and will be selling two different types of chocolate under its own brand "Deluxe" from mid-December. Initially, however, the chocolate will be limited to 10,000 bars and only available in selected stores. So if you want to get your hands on one, you'd better be quick.


Dubai chocolate in two flavors

Chocolate lovers can buy Lindt's Dubai chocolate in two different flavors. The chocolate will be available in a milk chocolate and a dark chocolate version. Lidl has not yet revealed the price of the Dubai chocolate. However, since Lidl is a discounter, it can be assumed that the 80-gram bars will be significantly cheaper than, for example, the Dubai chocolate from Lindt, which was available in some Lindt stores for 14.99 euros.


Result: Lidl once again moves the masses. Limited quantities of Lidl Dubai Schokolade let a Lidl stores literally explode



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