Discount Retail Chain ALDI Nord's bag is art, but does the blue and white ALDI pattern belong in a museum? German Kunstpalast proves that it does! The iconic shopping bag piece designed by Günter Fruhtrunk used by millions of people in their everyday lives. Now it can be found in the Kunstpalast in Düsseldorf and it´s current collection tour called „It’s all art?! From Aldi to Rubens“. So, let's take a closer look at the story behind the ALDI bag.
Günter Fruhtrunk gained attention as an artist at the documenta exhibition in Kassel in 1968. Two years later, Theo Albrecht commissioned him with a concept for the well-known shopping bag. It was Fruhtrunk's only bag design, but it immediately became a classic and has remained so to this day. The blue and white patterned ALDI bag is simply cult! It even made it onto the Kunstpalast poster, which can be seen not only throughout Düsseldorf, but also on the ALDI Nord Campus and HQ in Essen.
The shopping bag pattern speaks for itself
So to say, every ALDI bag with its iconic striped design is a "Fruhtrunk multiple", as it is so beautifully called in art terminology. Art thus becomes accessible to everyone. This is entirely in line with ALDI's mission as a retailer of basic essential products. And the bag pattern is much more than a bag, it’s part of ALDI's Corporate Identity. The bag can be encountered in numerous places on the ALDI Nord Campus, on ALDI social media channels and even the ALDI merch collection would only be half as iconic as it is without the bag pattern.
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