Discount Retail Chain ALDI Süd Germany leads 1-0 and where is the competition to react?
ALDI started with interesting coupon discounts of Euro 5.- with a minimum basket purchase of Euro 40.- from last Friday June 14th onwards. This is in line with the UEFA European Soccer Championship EURO 2024 which is organised in Germany. The coupon discount is a well-known rehearsed move of ALDI after the success of the previous coupon discount promos.
And competition in German food retailing is still in the training camp?
This week Kaufland Germany, owned by the Schwarz Group, tried to compensate. Kaufland Germany offers Euro 2.- discount at Euro 40.- and only for customers with KauflandCard as part of its loyalty program. It wasn't in.
ALDI can enjoy its image as the German price leader in peace and quietness.
Let's see if LIDL Germany, as official partner of the EURO 2024, also takes a step further towards prices reductions or only keeps to nice images and words.
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