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Georgia: Ukrainian variety discounter OnePrice in Tbilisi

Discount Variety Retail Chain OnePrice (co-founded by Levan Paikidze) appeared in Tbilisi. As the company's marketing manager Maia Jangulashvili. According to Business Media Georgia, the first store was opened in January 2023, and two months later they have seven stores throughout the city, and soon they will open the eighth store.


"The history of OnePrice starts in Kyiv, Ukraine in 2018 and the company has about 100 stores. We have been in Georgia for two months and we do not stop at this, we will open a new store on Agmashenebeli Avenue in the near future. We will fulfill the plan provided by the business plan within 3 to 6 months and if everything goes right, we will take all the districts of Tbilisi and show up in the regions.


We import products from different countries, both from Europe and Asia, we import directly, but we also cooperate with local distributors", said Maia Jangulashvili.


According to him, the company manages to establish itself in the competitive market with low prices and different products.


"We're new first, but we think soon OnePrice will be one of the strongest players in the market. From our competitors, it sets us apart from the fact that there are everything in one place from home inventory, kitchen accessories, chemistry, toys, self-care products, cosmetics, stationery items, baby hygiene, toys, zoo products, electrical tools, food products to drinks, etc.


"Great choice, low prices", this is the company's slogan and I think it responds to the company's policies. It's not just a slogan, for the slogan, the regular price of products with us is low compared to competitors," the company's marketing manager said.


When asked what the company manages to maintain a low fee, its representative refrains from answering.


OnePrice's marketing manager notes that the local population was soon able to interest and at the first stage, only customers interested in the novelty always return next time.


Maia Jangulashvili says that the Georgian market is quite interesting for foreign companies, here business processes are simplified, which is an important priority for foreign investors.


The company currently employs up to 100 staff, the number of which is gradually increasing.






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