Discount Retail Chain Aldi USA once again crushed the competition in terms of monthly foot traffic growth.
The bigger the store, the longer the stay
At least that’s what recent data from Placer.ai suggests, but a closer look at the 2024 foot traffic stats revealed that some grocers are seeing foot traffic increase at their stores.
The data, shared exclusively with Supermarket News, showed that stores with the largest physical footprints, particularly Costco, Walmart, and H-E-B—saw their shoppers stay longer in 2024.
Costco, which prides itself on its treasure-hunt style shopping experience, saw its shoppers linger the longest, roughly between 37 and 40 minutes. That’s followed by Walmart at roughly 32 to 35 minutes and H-E-B at about 26 to 27 minutes.
When considering all dollar stores, traditional grocers, warehouse clubs, and mass merchandise operations by category, the dollar store shoppers spend less than half the amount of time in the store as those shopping at warehouse clubs.
Dollar stores as a category saw their shoppers in and out in about 15 to 17 minutes in 2024, while warehouse club shoppers generally stayed for roughly 35 to 37 minutes.
In Supermarket News’ second report on Placer.ai foot traffic data, Aldi once again crushed the competition in terms of monthly foot traffic growth.
The German discount grocer Aldi USA maintained double-digit foot traffic growth for 11 months in 2024, reaching as high as 22.9% growth in February. By December, the growth for the rapidly expanding discount grocery chain had dropped to 8.8%, more than doubling the second-fastest growing foot traffic chain, H-E-B, which registered 3.6% year-over-year growth in December.
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