China: JD Convenience Store 'Mini Shop' launched in Xi’an

Chineses E-commerce platform JD launched a new type of JD Convenience Store, Mini Shop, in late July in Xi’an, Shaanxi province.

This shop provides a self-service shopping experience for working professionals in neighboring office buildings. However, this mini shop model can be adapted and is fully customizable to different shopping scenarios such as libraries, airports and train stations, hotels and more.

While the size of JD Convenience Store is about 80-150 square-meters in size, the size of mini shop is only about 15 square-meters and offers ready-to-eat food and beverages, snacks and stationery. Working professionals can help themselves and proceed with automated checkout, which supports facial recognition payment using JD’s technology.

Kehao Zhao, the franchise JD shop owner said, “the cost of opening such a shop is quite lower. In less than half a month, the store’s turnover can already cover the cost of rent, workers, and water and electricity bills. And it keeps rising.”

JD provided Zhao with professional guidance in terms of shop design, decoration, product selection and shelf display.

JD has also provided the mini shop with JD Convenience Store Go, a WeChat mini program that customers can order products online, and the products will be delivered by the shop directly to the office.

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