Discount Retail Chain Aldi Belgium claims that shoppers really get in and out of its stores in under 20 minutes. Accurat.ai, a location intelligence company, tested this claim. Our analysis found that almost half of Aldi's customers complete their shopping within the 20-minute timeframe.
Aldi's most direct competitor, Lidl België & Luxemburg, comes in a close second, with around 44% of its customers accomplishing their shopping expeditions in under 20 minutes.
However, when comparing larger stores such as Colruyt Group and Hypermarket Carrefour Belgium, it comes as no surprise that the percentage of customers who finish shopping within 20 minutes is (way) lower. The size and scale of these stores, as well as the average basket sizes, typically contribute to longer shopping durations.
So next time you're in a hurry, discounters Aldi and Lidl might just be your go-to destinations for quick and efficient shopping experiences!
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