Belgium: Aldi opens first compact store in Brussels

Discount retail chain Aldi Belgium (German family owned) reaches a milestone with the opening of the 23rd store in the Brussels Region. The brand new “Aldi Ixelles” (Avenue de la Couronne 480) as the first compact store is specifically adapted to the conditions of the region and blends in with the neighborhood.

It is the first of several stores planned to further expand and strengthen Aldi's presence in the Brussels region. The overarching goal: to become the neighborhoods' go-to retailer for basic goods. Additionally, to expanding its presence and supplying the region with basic goods, Aldi Belgium is creating new jobs. 5 more stores are currently in the concrete planning stage.

Currently, a typical Aldi store in Belgium has an area of around 1,050 m2. In a big city like Brussels, however, it is increasingly difficult to find retail space of this size. Therefore, Aldi Belgium will open additional compact stores with a much smaller area of 600 - 800 m2 in the future, where necessary. The available space can be used in the best possible way by making specific adjustments, for example by changing the shop layout or the width of the aisles in the stores. The focus of a compact store in a city location is on fresh products. Nevertheless, there will be space for the entire range, including limited promotional merchandise (see also video link: KZ_20221129_BUURTWINKEL_ALDI.mxf (rambla.be))

Aldi Belgium has been growing for years. In the Brussels Region alone, Aldi Belgium now has 22 stores in 19 municipalities and will invest the coming year € 35 million in the Brussels regions on store expansion.

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