Austria: HOFER is the strongest brand in retail
- DRC Discount Retail Consulting GmbH
- Jun 9, 2020
- 1 min read
Discount Retail Chain #HOFER shows that #sustainable, #responsible and #innovative management pays off. The latest study results of the BrandAsset Valuator (BAV) determining brand strength - carried out by the marketing agency VMLY & R - show that #Austrian consumers selected HOFER as the strongest brand in #retail with high levels of #trust and #authenticity.
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