Discount Retail Chains Penny Market, Hofer (owned by German Aldi South) and Lidl are on the 1st respectively 3rd and 4th place in the Austrian retail top 100. Penny Market together with supermarket chain Billa, both owned by German REWE Group, realised a revenue of € 7.68bn ($9.1bn) with 300 Penny Market stores, Hofer realised a revenue of € 4.2 bn ($5bn) with 500+ stores and Lidl Austria realised a revenue of € 1.35 bn ($1.6bn) with 200+ stores. Discounters are doing very well in a country with almost 9 mn inhabitants and a grocery retail sector revenue of € 21.2bn ($25.1bn).
Next to these Austrian discount retail billion dollar companies 9 other food, non-food and textile discounters are represented in the retail top 100. These are Deichmann (#31), kik (#34), Primark (#37), NewYorker (#38), NKD (#45), TK Maxx (#65), Action (#70), Takko (#73) and Norma (#86)
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