Australia: How do you make a Global Discount Retail Brand genuinely local

Discount Retail Chain ALDI Stores Australia asked Landini Associates to help design a smaller, urban infill format, where the rules could be reimagined, we grinned, broadly.

But, how to deliver “local” for one of the world’s largest retailers, without being patronisingly formulaic? 

And, how to create a replicable model that was actually of it's place, and affordable too?

Our concept for ALDI Corner Store found a way to stay true to ALDI SÜD and ALDI Nord Group's core values of delivering a higher quality product for a significantly lower price, because guess what folks, paint is cheaper than tiling, and much more powerful when applied by multiple local, emerging artists. 

And now everyone’s grinning 

Colourful artist collaborations, not limited to one wall, honour differences whilst embracing operational affinities, infuse the entire space with fun, promote neighbourhood wellbeing, and support ALDI’s "Good Different" proposition. 

Our solution ensures Corner Store is consistently “ALDI”, memorably unique, yet genuinely local, raising the bar for what community shopping could be; places of unlimited lifespan with functional and emotional relevance.

So, thank you Esther Mengual Miret for your recent post featuring our work, writing about "retail con alma", retail with soul, and the power of spaces that connect, to place, to people. Something that Alessandra Canessa described as “Retail, beyond a transaction”, while Ana Belén Lázaro added, “Absolutely differential action, which strategically positions a brand positively and also amuses its customers”.

Read more: (2) How do you make a Global Retail Brand genuinely local...? | LinkedIn

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