Discount Retail Chain ALDI Australia (German family owned) is coming in hot with an early Christmas present for thirsty Sydneysiders, a new pop-up pub serving craft beers without the expensive price tags.
Born out of a first of its kind collab down under, ALDI Australia with their mates at BrewDog are coming together to open Special Brews by ALDI, the most affordable night out in Sydney this Christmas.
About the Special Brews by ALDI experience
Opening its doors at the iconic Hotel Sweeney’s for one night only on Wednesday 13 December, Special Brews by ALDI has all the character you’d expect from an urban pub set against the backdrop of the summery Sydney skyline. From custom merch to chippies to snack on, cold Froth Whitlams flying out the wazoo, and what’s sure to be a top shelf crowd, Special Brews by ALDI will have it all. And the best bit? ALDI’s “Good Different” prices, with a can of the brand new and exclusive ALD IPA priced at just AU$3.25.
Aussies frothing for an exclusive first taste of the new ALD IPA at the Special Brews by ALDI pop-up will have to be quick though, as there are no bookings, meaning it is first come, first served on the night! Thirsty patrons can collect their punch card at the door and purchase up to three cans of ALD IPA, with ALDI and BrewDog slinging limited edition stubby holders and socks to commemorate this special occasion, and hold future, ALDI Tin Diesels.
Paul Handley, ALDI beer expert and buying director said, “Special Brews by ALDI and our new, exclusive ALD IPA with BrewDog is a first for ALDI Australia, expanding our award-winning range of beers and showing Aussies that they can enjoy a craft experience without the hefty prices. We are so excited to welcome patrons to this new experience and for Aussies to crack open the new ALD IPA.”
“Rest assured, if you have left your Christmas celebration plans to the last minute, Special Brews by ALDI is here to save the day, maybe even the entire silly season. Aussies know ALDI for delivering the best value on everyday groceries, but we’re taking it a step further by delivering a night out in Sydney for under a tenner this holiday season. We want to help Aussies come together and celebrate big, so don’t be a Scrooge, shout your mates or colleagues a round of ALD IPA this Christmas and still have enough left in the wallet for the taxi home after.”
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