Germany: Ald adds imperfect asparagus to its assortment range
- DRC Discount Retail Consulting GmbH
- 6 hours ago
- 2 min read
Discount Retail Chain Aldi Süd in Germany has created an additional sales opportunity for imperfect foods with its own private label brand Krumme Dinger to reduce food waste. According to estimates by the Federal Ministry of Agriculture and Food, around 10.8 million tonnes of food waste are generated in Germany every year.
Under Aldi's own PL brand Krumme Dinger, Aldi has been offering fruit and vegetables with minor blemishes since 2017, but which taste just as good as their flawless counterparts.
For example, imperfect apples and persimmons as well as cold cut meat such as wiener sausages and salami can be found at the discounter. The assortment varies depending on the season and region. In keeping with this year's asparagus season, Aldi is for the first time offering white and purple asparagus with small blemishes among the crooked things.
The asparagus, which is available in a 1.5 kg pack, will be sold in the approximately 2,000 Aldi stores from 22 April until June. Due to the small visual flaws, asparagus is cheaper than its conventional counterpart.
Additional sales opportunities for suppliers and farmers
The asparagus comes 100 percent from Germany and is offered in paper packaging. By selling the imperfect asparagus, a contribution is made to reducing food waste.
Goods with small visual defects such as curvatures or shell defects are taken from the producers, which would otherwise have been processed or possibly disposed of.
In this way, a large part of the harvest is bought from the farmers and an additional sales opportunity is created for the suppliers and producers. Aldi will draw its customers' attention to the new, nationwide range of German asparagus with minor blemishes in various places in the coming weeks.
Communication
On its own Aldi website, on social media or directly in the stores, Aldi thus draws attention to the issue of imperfect food.
留言