Aug 5, 20212 min read

UK: Lidl slashes price on its private label baby products by 20% for Lidl Plus card users

Discount Retail Chain Lidl UK (owned by the German Schwarz Group) has slashed the price of its private label branded 'Lupilu' baby...

Jul 24, 20213 min read

Australia: backgrounds on Aldi's launch of new 'Corner Store' concept

Discount Retail Chain Aldi Australia (German family owned) has launched a new smaller format store called Aldi Corner Store on Mount...

May 10, 20211 min read

Germany: Aldi is successfully saying goodbye to the advertising stereotypes for Mother's Day

Discount Retail Chain Aldi Germany (family owned) is celebrating the achievements of parents in everyday Corona in its new marketing...

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