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Germany: Penny joins Science Based Targets initiative (SBTi)
Discount Retail Chain Penny Germany (owned by the German REWE Group) have committed to setting short- and long-term company-wide...
Aug 9, 20231 min read

Germany: Penny commitment to fruit and vegetables from Germany
Discount Retail Chain PENNY (owned by the German REWE Group) is actively picking up on this trend and creating its own overarching...
May 25, 20232 min read

Germany: Stores look empty! Edeka, Rewe, Aldi and Lidl throw A-brands from shelves
Discount Retail Chains ALDI and Lidl in Germany apparently want a price guarantee from the brand manufacturers. The prices should not...
Oct 5, 20223 min read


Czech Republic: Penny market leader within 25 years
Discount Retail Chain Penny Czech Republic (owned by the German REWE Group) has expanded to market leadership, opening 400 stores in the...
Sep 30, 20225 min read
Hungary: Penny's multi-million rebranding process is taking place
Discount Retail Chain Penny Hungary (owned by the German REWE Group) faces big challenges with increases in food price and special tax,...
Jul 17, 20224 min read


Hungary: Penny reflects on its German retail chain’s 25th anniversary
Discount Retail Chain Penny (owned by the REWE Group) is celebrating 25 years in Hungary. How has the business changed in that time?...
Nov 28, 20215 min read
Research: Edeka, Lidl, Aldi or Rewe? Which discounter and supermarket is really ahead in Germany
The market leadership in stationary food retailing has been fiercely contested for years. A current ranking by the EHI Retail Institute...
Sep 18, 20212 min read


Germany: Penny delivers groceries straight to your home
Discount Retail Chain Penny (owned by REWE Group) will deliver groceries directly to your home. Up until now, it has not been possible to...
Aug 18, 20211 min read


Germany: Penny starts new super discounter format
Discount retail chain Penny (owned by the German REWE Group) wants to get more market shares from Aldi and Lidl. To this end, the company...
May 26, 20212 min read


Romania: 19% increase in turnover, and a 54% increase in profit in 2020 for Penny
Discount Retail Chain PENNY Romania (owned by the German REWE Group), ended last year with a turnover of 4.73 billion lei (US$ 1.2...
May 14, 20213 min read
Germany: Behind the shelves: the eight largest grocery retail chains in numbers
IF YOU ASK GERMANS ABOUT THEIR FAVORITE SUPERMARKET, THE ANSWER IS “EDEKA”. AT LEAST FOR 2020, AS A STUDY SHOWS. Almost 25% of those...
May 5, 20215 min read


Germany: REWE Group for the first time with a turnover of over USD 90 billion
German Retail Chain REWE Group (owner of Discount Retail Chain Penny) achieved total external sales of 75.3 billion euros (US$90Bn) for...
Apr 20, 20214 min read


Romania: Penny's new green store
Discount Retail Chain PENNY (owned by REWE Group) opened store in Otopeni has a very special roof: approximately 40% is covered with...
Mar 12, 20212 min read


Germany: Interview Lebensmittelzeitung DRC Discount Retail Consulting GmbH
Mr. Houppermans, why are #Aldi and #Lidl in Germany currently lagging behind those of the major supermarket operators in terms of their...
Mar 8, 20212 min read

Germany: Quality at a low price is moving back into the focus of customers
German discount retail chains are expanding their presence in Eastern Europe. Value for money, trust in the retailer brand and an...
Mar 8, 20213 min read


Germany: REWE Group is the second largest food retail group in Europe
REWE Group (also owned of the discount retail chain Penny) has cracked the 75 billion euro (US$ 91billion) mark for the first time. The...
Feb 23, 20211 min read
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