Apr 6, 20233 min read

Germany: What would Germany be without Aldi?

The Albrecht brothers made history with the invention of the discounter. And the high inflation even increases the attractiveness of...

Mar 30, 20223 min read

Germany: Aldi founder Theo Albrecht - The discount idea is gaining relevance again

With the istart of Aldi, the entrepreneur revolutionized the food trade. 100 years after his birth, inflation could give the discounters...

Oct 11, 20219 min read

Italy: history and marketing of discounters

Discount Retail Chains in Italy: 50 YEARS OF ASCENT What was the first discount store to open in Italy? What are the marketing strategies...

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