Oct 11, 20212 min read

Poland: Lidl has a distance to itself, thanks to which it entertains and sells

Discount Retail Chain Lidl Poland (owned by the Schwarz Group) has a lot of fans, because it approaches itself with a distance. Clothing...

May 13, 20211 min read

UK: 'Aldi’s just done it'; Nike gets competition

Discount Retail Chain Aldi UK (German family owned) recently played with the world famous Nike claim "Just Do it". "Aldi’s just done it"...