Oct 15, 20232 min read

Belgium: Aldi-chocolate spread leads you to the digital advertising brochure

Discount Retail Chain Aldi Belgium, started a year ago with the milk packaging of Aldi's own private label brand 'Milsa' have a QR code...

Sep 11, 20232 min read

Germany: Lidl receives Red Dot award in Brand and Communication design 2023

Discount Retail Chain Lidl Germany (owned by the German Schwarz Group) proves that the fresh food discounter can also do design. For its...

Aug 19, 20213 min read

Denmark: Aldi launches new advertising universe in search of more revenue

Discount Retail Chain Aldi Denmark (German family owned) continues to struggle with prejudice and a worn-out image at home. A new...

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