Feb 232 min read

Netherlands: Lidl's New Price Reduction Campaign in the Netherlands

Discount Retail Chain Lidl Netherland's latest initiative, "Lidl Deals," encompasses a comprehensive price reduction campaign tailored...

Jan 221 min read

Reseach: Lidl named 'World's Simplest Brand' 2023

Discount Retail Chain Lidl has been named the World's Simplest Brand in the "2023 World’s Simplest Brand Tenth Edition" by Siegel+Gale....

Sep 11, 20232 min read

Germany: Lidl receives Red Dot award in Brand and Communication design 2023

Discount Retail Chain Lidl Germany (owned by the German Schwarz Group) proves that the fresh food discounter can also do design. For its...

May 25, 20232 min read

UK: Lidl could take slice of Tesco’s Clubcard profits after logo lawsuit win

Discount Retail Chain Lidl UK (owned by the German Schwarz Group) could snap up a share of profits made from Tesco’s Clubcard scheme as a...

Aug 8, 20211 min read

Research: Retail sector posts brand value growth, with Aldi and Lidl on top

Bucking the trend across Europe’s largest industries, the retail sector has recorded a 4% uptick in cumulative brand value. It is the...

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