Jan 162 min read

France: Lidl attacks E.Leclerc over its price comparison method

Discount Retail Chain Lidl attacked head-on in an advertisement on social networks the leader of food distribution in France E.Leclerc...

Apr 19, 20232 min read

Germany: Aldi discounter advertises with permanent price drop for F&V

Discount Retail Chain Aldi Germany (German family owned) wants to fight inflation with a large-scale marketing campaign. Consumers will...

Nov 14, 20212 min read

UK: Poundland to launch first-ever national TV campaign

DIscount Retail Chain Poundland UK (owned by Pep&Co) will launch its first-ever national TV advertising campaign following a significant...

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