Aug 221 min read

Belgium: Lidl rolls out ambitious non-food strategy

Discount Retail Chain Lidl wants to significantly increase the share of its higher margin non-food in & out category with a share of 7%...

Aug 163 min read

Germany: Lidl and Aldi let themselves be shown off by competitor Action

Discount Retail Chain Aldi and Lidl have rested on their laurels for too long. They are now in danger of losing touch with important...

Jul 223 min read

Germany: LIDL has its sights set on non-food discounter Action

Discount Variety Retail Chain Action has been on a high expansion course for some time. With 15.3 million customers per week, Action is...

May 73 min read

USA: The Irresistible Allure of Aldi's "Aisle of Shame"

Discount Retail Chain Aldi USA customer's regular pilgrimage to the nearest Aldi store is driven by more than just her household's...

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