May 273 min read

China: Chinese retailers exploring German discount retail

The recent visit of 30 prominent Chinese retailers to Germany was a valuable opportunity to gain a deeper understanding of the discounter...

Jan 25, 20231 min read

Research: Aldi is the new German advertising darling

Since 2020, APG, BBDO, Deloitte and Yougov have been conducting a long-term study exclusively for HORIZONT Online to collect the...

Dec 3, 20221 min read

Research: Lidl as the best retail brand in the global top 10

With its Global Best Brand Ranking 2022, the Mafo Institute YouGov publishes the best brands in 41 markets worldwide. Here, Mercedes-Benz...

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