3 days ago2 min read

Research: The 2024 European Champions in retail Penetration

Among the big five European markets, two distinct patterns stand out: 🔹 Southern Europe: highly fragmented, with a mix of strong...

Sep 14, 20242 min read

Portugal: Lidl in first place "in the practice of good prices and special offers"

Discount Retail Chain Lidl Portugal was considered a benchmark retail brand in price perception by consumers, "reinforcing its commitment...

May 20, 20242 min read

Discount Retail Chain Şok Marketler received an award in the category of 'Companies with the Most Increased Employment' in the Capital500...

Apr 22, 20235 min read

Bol.com has been leading the way as the strongest retail brand in the Netherlands since the start of the Retail Brand Survey in 2015....

Apr 18, 20232 min read

Research of the Retail Cities team is currently asking the important question, “How are consumers who live pay-event to pay-event doing...

Apr 5, 20232 min read

Consulting company EY-Parthenon unveils its 2023 ranking of the favorite brands of the French. For the first time, a foreign brand tops...

Apr 5, 20231 min read

Market Research company Kantar Germany presented its BrandZ Top 50 Most Valuable Brands in Germany, which now total US$372 billion, an...

Mar 26, 20235 min read

Price is one of the main factors driving consumers’ choice of grocery store, and the current wave of inflation and economic uncertainty...

Mar 18, 20235 min read

Americans love frozen food and that appetite is on the rise. In fact, sales of frozen foods increased over 8% since 2018 to a whopping...

Mar 18, 20237 min read

From time to time Promarca convenes an event where it denounces the scarce access that Spanish consumers have to the "manufacturer...