Oct 103 min read

USA: Lidl to relaunch its brand in the US

Discount Retail Chain Lidl USA plans to launch a marketing campaign aimed at boosting the chain’s name recognition with shoppers on this...

May 201 min read

Germany: Lidl's own private brand Parkside is the best-selling DIY brand in Europe

Discount Retail Chain Lidl's and supermarket Kaufland's, both owned by the German Schwarz Group, private label DIY tool brand 'Parkside'...

<a href="https://www.bloggerei.de/" target="_blank"><img src="https://www.bloggerei.de/bgpublicon.jpg" alt="Bloggerei.de" /></a>