13 hours ago2 min read

Poland: Moja Biedronka and Lidl Plus are the most popular loyalty programs

According to the latest "Loyalty Program Monitor 2024" survey conducted by ARC Rynek i Opinia, 72 percent. of Poles use at least one...

14 hours ago2 min read

Poland: Lidl is taking the next step in the process of automating shopping

Discount Retail Chain Lidl Polska is introducing a new functionality to the application that will allow you to scan products yourself....

16 hours ago2 min read

UK: Lidl makes big changes to store layouts and adds self-checkouts

S ome of the layout changes, such as the additional space for fruit & veg, appear aligned with Lidl’s ambition to increase sales of...

Oct 102 min read

Netherlands: Lidl ventures into hybrid meat products and introduces pea-minced meat mix

Discount Retail Chain Lidl ventures into hybrid meat products and introduces pea-minced meat mix. The minced meat mix consists of 60%...

Oct 102 min read

Poland: Lidl runs on Biedronka's fuel

Discount Retail Chain Lidl Poland has started to use the marketing tool that Biedronka had previously used for many months. Such an...

Oct 103 min read

Germany: Lidl introduces upcycled shopping baskets

Discount Retail Chain Lidl Netherlands is introducing new sustainable shopping baskets in all Lidl stores. The baskets are made of...

Oct 103 min read

USA: Lidl to relaunch its brand in the US

Discount Retail Chain Lidl USA plans to launch a marketing campaign aimed at boosting the chain’s name recognition with shoppers on this...

Oct 72 min read

Italy: Discounter market share will grow

Discount Retail Chain Lidl Italy CEO, Massimiliano Silvestri, believes discount stores are poised to expand their market share in the...

Sep 273 min read

Germany: Schwarz Group's attack on Aldi's price leadership

Discount Retail Chain Lidl Germany and Kaufland Germany are advertising their new price reduction of sugar. The new price per kilo is...

Sep 144 min read

Germany: How Lidl & Co urge its customers to use the app with free items and instant discounts

Discount Retail Chain Lidl also seems to have recognized the superpower of free items: In September, users of the Lidl Plus app will have...

Sep 142 min read

Portugal: Lidl in first place "in the practice of good prices and special offers"

Discount Retail Chain Lidl Portugal was considered a benchmark retail brand in price perception by consumers, "reinforcing its commitment...

Aug 244 min read

UK: Most influential women in the UK world of discounting

Discount Retail Chain Aldi UK finally broke the long-held dominance of the ‘big four’ supermarkets. Much as Aldi might argue its...

Aug 221 min read

Belgium: Lidl rolls out ambitious non-food strategy

Discount Retail Chain Lidl wants to significantly increase the share of its higher margin non-food in & out category with a share of 7%...

Aug 163 min read

Germany: Lidl and Aldi let themselves be shown off by competitor Action

Discount Retail Chain Aldi and Lidl have rested on their laurels for too long. They are now in danger of losing touch with important...

Aug 131 min read

Germany: Lidl produces its own shopping baskets

Schwarz Services will produce shopping baskets for Lidl and Kaufland stores will largely consist of recycled plastic (recyclate), which...

Aug 92 min read

Poland: Lidl opens its first private label Parkside DIY store

Discount Retail Chain Lidl Poland has decided to expand its already diversified offer by venturing into a sector with great potential:...

Aug 23 min read

Lithuania: Lidl fights to regain price leadership

Discount Retail Chain Lidl Lithuania is struggling to regain momentum. Last year, the Schwarz discounter posted the lowest revenue growth...

Aug 21 min read

Germany: Lidl beats Lancôme

Discount Retail Chain Lidl Germany steps up direct price and quality comparisons. Now also in the cosmetics category. 'Lidl beats...

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